Laying the Groundwork

In the next stage, we focused on developing our brand language and laying down the basics. This included defining our typography, colors, icons, spacing, and how information is organized. These fundamentals guided our design work, ensuring we all moved in sync while allowing for creative exploration.

Building out content system

Managing money requires trust and transparency. To support this, our designers and UX writer (Mohana) collaborated to create a standardized content system across the app. They meticulously documented the entire process, including guidelines on how to communicate about the brand, financial matters, dates, and more.

Comprehensive documentation for each topic is available on our Elevate website

Brand

Who we are as a brand and how we speak

Voice

How brand personality reflects in writing

Tone

Adapting our voice based on context and users emotions

Dictionary

Nomenclature, glossary or terms and word lists

Numbers & Currency

Guidelines on displaying numbers and currency

Date & Time

Guidelines on writing dates and times